Roundhouse Design make bespoke kitchens & furniture. A multi-award-winning British company founded by architects with a passion for beautiful, functional design.

Industry / Categories

Luxury Goods / B2B / B2C


From no visibility of leads and clients across the company to amazingly powerful insights to facilitate closing deals quicker through implementation of a Marketing CRM system.

The Challenge

Data across multiple platforms meant marketing and sales was not joined up with no visibility of customers and leads across the company. This meant the customer experience was not optimal; especially as architects & interior designers (a key target market) could be working with multiple people across the company.

Roundhouse wanted visibility of their data and needed the information across multiple places to be amalgamated within a CRM. The CRM needed to be tailored to their business and everyone including marketing and sales needed training on the new system.


Seamless customer experience with insight at Roundhouse’s fingertips.

The Solution

We were the CRM specialists for the whole project; completing the full set-up, training the company and automating key processes so that they were automated.

Full set-up, training and automating key processes

  • Data Audit & Data Cleanse
  • Customer Journey Mapping
  • CRM Set-up & implementation
  • Customised Reporting
  • Marketing Automation
  • Training

How We Did It

We were the CRM specialists for the whole project; completing the full set-up, training the company and automating key processes so that they were automated.

We started by auditing the data, sharing insights on next steps and how Roundhouse could use the CRM system across the company. Then through customer journey mapping we identified how the system should be set-up so it was tailored to Roundhouse. After this we amalgamated all data sources into Hubspot (the chosen CRM). Following this the website was connected so all data would be automatically added to the CRM system. Marketing and branding templates were also created. Finally, an intensive training programme was rolled out across the company which involved group and one-to-one training; within four weeks all key personnel were trained up, excited by the insight available and using the system on a regular basis.

The Results

  • 5+ data sources into one
  • 80%+ using system within 4 weeks of training
  • All opportunities into pipeline within 2 months
  • Automated Email programmes live

Client Testimonial

“Roundhouse kitchens have been working with BKS for a year now and the results and delivery of the project have been nothing short of complete excellence. KS has been a key member of the team implementing Hubspot across our company for marketing and sales.

Bushra is incredibly hard working, dedicated and patient. She has completely changed and streamlined the company processes across sales and marketing. She educated us to the world of possibilities with the CRM system but tailored to our company and brand.

She spent time understanding our company, a luxury high end product so she could implement the right system for us. She is brilliant at training which she managed individually across our whole team, nothing was ever a problem, no question too small. I have so enjoyed working with her, her level of service and knowledge and we have renewed our contract for another year. I would highly recommend her to anyone”.

Alice Foster

Marketing Manager

Interested in seeing what we could do for you?

Get in touch with us today to discuss your needs and how we can help you improve your business.